Versus is a recently launched new sports edtech platform combining world-class athletes and conversational video AI to bring video content that provides lessons to young athletes they can use on and off the field. VS includes some big names, including Hall of Famer Ozzie Smith, St. Louis Cardinals stars Albert Pujols and Adam Wainwright, San Diego Padres shortstop Fernando Tatis Jr. Softball stars like, Jennie Finch and Jessica Mendoza. Tim Freaking Howard the legendary soccer player. As well as some killer coaches at the top of their careers.

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We partnered with 6ft5 and VS to bring these courses to life. We created an animated brand system that we were able to apply to all the courses, key points, breakdowns, and summaries. We custom made hundreds of deliverables per course each customized to match that athlete -- their position, their skills, their accolades. Tim Howard's content is full of goalie mitts, blocked kicks, explosions of grass. Pujols' is full of baseballs getting smashed, World Series Trophies, and some of his all time (future hall of fame) stats. We took the VS brand and developed it out into a toolkit that we could then use to make any asset for any athlete.